Turning complex data and global campaigns into one cohesive brand story.
Design that made integrity visible — helping AIU communicate consistently, credibly, and globally.
01
Challenge
Lack of a visual strategy and unified design.
AIU’s communication was inconsistent and lacked a clear graphic direction. The organization needed a modern, cohesive identity spanning social media, reports, and events.
02
Solution
Developed a design direction and created a consistent visual language for all channels.
This included templates for digital communication, annual reports, infographics, and event materials. As the lead designer, I oversaw the process and ensured the quality of all deliverables.
03
Outcome
AIU gained a modern, professional image.
Reports became clear and visually engaging, while social media established a recognizable and impactful style. The cohesive design system was rolled out globally, supporting both daily communication and major international events. The new design system positioned AIU as a credible, modern, and globally recognizable voice in the world of sport.
Engaging communication
I developed a modern visual direction that set the tone for AIU’s digital presence. The work included global campaigns, educational content, and daily social media communication.
As the lead designer, I ensured that every campaign — from Global Running Day to Olympic initiatives — followed one consistent visual language that strengthened brand recognition and engagement.
From reports to global campaigns
The collaboration with AIU covered a wide scope — from annual reports and print publications to digital campaigns. The key was to ensure consistency and clarity across all communication channels.
The visual direction proved flexible — working seamlessly across small-scale social posts, detailed annual reports, and large event materials. This adaptability allowed AIU to communicate effectively with diverse audiences worldwide.
From Instagram posts to international reports, every design element was part of one unified visual system.
Clarity in data
Reports and infographics translated complex information into clear and aesthetic layouts. My role was to turn data into a visual language that reinforced the organization’s transparency.
These reports and infographics were distributed globally, supporting both internal governance and external communication with stakeholders. They became not only a tool for reporting but also for strengthening AIU’s credibility worldwide.
AHTLETIC
INTEGRITY
UNIT
ROLE/SERVICES
The Athletic Integrity Unit safeguards integrity in sport on a global scale. My role was to define a cohesive design direction and implement it across digital and print — from social media campaigns to annual reports and event materials.
CREDITS
Penceo
YEAR
2019
