ClashGrotesk
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Regular
Light
Medium
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Creative
Strategy
Social Media
& Digital
Marketing
Community
& Campaign
Management
Branding
Experience
Design
Motion Graphics
& 3D Animation
Web & Application
Development
Creativity in MotionInspired by the Aurora
The Northern Lights inspired the PENCEO logo — a symbol of creativity in motion. The stylized element by the letter P captures energy, transformation, and uniqueness, while chromatic foil in print adds a premium, ever-changing dimension, just like the aurora itself.
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RGB
HEX
CMYK
BLACK
WHITE
RGB
HEX
CMYK
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Aurora
Aurora
01
Challenge
Lack of a visual strategy and unified design.
AIU’s communication was inconsistent and lacked a clear graphic direction. The organization needed a modern, cohesive identity spanning social media, reports, and events.
02
Solution
Developed a design direction and created a consistent visual language for all channels.
This included templates for digital communication, annual reports, infographics, and event materials. As the lead designer, I oversaw the process and ensured the quality of all deliverables.
03
Outcome
AIU gained a modern, professional image.
Reports became clear and visually engaging, while social media established a recognizable and impactful style.
The cohesive design system was rolled out globally, supporting both daily communication and major international events. The new design system positioned AIU as a credible, modern, and globally recognizable voice in the world of sport.
PENCEO
ROLE/SERVICES
The Athletic Integrity Unit safeguards integrity in sport on a global scale. My role was to define a cohesive design direction and implement it across digital and print — from social media campaigns to annual reports and event materials.
CREDITS
Penceo
YEAR
2019
Engaging communication
I developed a modern visual direction that set the tone for AIU’s digital presence. The work included global campaigns, educational content, and daily social media communication.
As the lead designer, I ensured that every campaign — from Global Running Day to Olympic initiatives — followed one consistent visual language that strengthened brand recognition and engagement.